Selle Farm
Selle Farm, founded in 1902, is a family-owned business located in New Jersey.
Selle Farm is an annual grower of a wide variety of plants, supplying regional garden centers in Wrightstown, NJ.
Alden Brown of Selle Farm explains that labor challenges were a big reason behind their efforts to streamline production through automation. However, he also explains that it saved labor and time, and the machine handled the plants much better. What started as a search for labor savings became a game-changing solution for efficiency and crop quality. The FlexPlanter ensures zero misses by grading plugs and handling a wide array of trays, making it perfect for Selle Farm’s needs.


“We really should’ve made this investment sooner. It’s one of the best things we’ve done in the last 10 years.”
Alden Brown
Ready to take your operations to the next level with cutting-edge automation? Let’s talk — we’re ready to help you grow beyond limits.
Other cases

Pacific Growers
Pacific Growers is a large family-owned business based in Blaine, WA